Throughout human history, the case of fads have always been a part of our cultural landscape. However, by understanding the underlying structure of a fad, we can see a consistent pattern within such a diverse subject. A fad's typical structure takes on a similar shape to that of a ‘bell curve’. This shape consists of three points— the start, its peak and its end. These three points inform the overall structure of this collection.
To reflect this approach, 3 Points is a three zine publication which includes a system of typographic experiments and interpretations that inform the reader of common characteristics of a fad.