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Pure Argan Co.

Pure Argan Co. is a healthcare product that provides 100% argan oil which is used to help moisturise and treat dry skin. As a brand, they wanted to honour the immensely hard working Berber woman that produce their argan oil.

Throughout the identity, I created a visual language that communicates the process the Berber woman go through by using traditional Moroccan tiling design as a source of inspiration. The patterns on each tile subtly visualises the characteristics of each stage of their process.

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