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Fever Tree & Malaria No More

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FEVER TREE & MALARIA NO MORE UK

With quinine being a key ingredient in tonic water as well as a treatment of malaria, Fever Tree wanted to create a series of limited edition bottles for a campaign with Malaria No More UK.

In African culture, tribal face painting isn’t only a form of self expression or hunting, but it is also used to scare one’s enemies away. This became a strong connection to the relationship between quinine and the enemy; malaria. Using tribal face painting as a source of inspiration, we created visuals that symbolise what ‘life’ means to four countries of the African continent.

 

PROJECT CATEGORY

Packaging & Illustration