The legacy of the former library building manifests storytelling throughout every corner of Omnibus Theatre. The challenge was to increase brand awareness and pay homage to the library — whilst shining the spotlight on new and emerging talent.
With that in mind, we created a brand identity which pays homage to the library and visually interprets the definition of the name; a series of printed works.
Using book spines as a reference, we created a flexible identity system which gives Omnibus Theatre an outspoken voice.
The brand identity is currently in development, launching in 2019. Full case study coming soon.